Ninth Annual Video Marathon: VALUES

Art in General’s 9th Annual Video Marathon, VALUES, explores the long-lasting influence of ’90s subculture on video practice in contemporary art. Innovative and anarchistic communities based around music flourished at the time, as people sought extreme and experimental alternatives to corporate youth culture. Many young people both in America and abroad became involved in underground scenes and became passionate about the radical ideas, values, lifestyles and aesthetics signified by subcultures—hardcore, punk, riot grrrl, rave, underground hip-hop and indie-rock, to name a few—that were regarded as a refuge from a bland, homogeneous and consumerist mainstream society. Many of the most interesting artists working today, including those included in VALUES, came of age in those communities.

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