Reception for the Launch of a New COMPANY Guest Product Line by K8 Hardy

Special Event
Mar 14, 2008
6:00 PM to 8:00 PM

COMPANY launches its third product line on Friday, March 14, 2008 from 6-8PM in Art in General’s Project Space. Artist K8 Hardy brings a production entitled Advertisement, Performance, Style and Authenticity. It includes an edition of handmade Performance Underwear, each accompanied by performances negotiated between shopper and artist. Displays and posters, also on sale, go along with the wearable merchandise. This new series of products is entirely funded by the sales from COMPANY’S previous lines.

COMPANY, created by artist Fawn Krieger, is a functioning everything shop, inspired by Claes Oldenburg’s The Store from 1961. The interior as well as the products and services it sells are designed and constructed by artists. COMPANY imagines a stage in which the consumer becomes a performer, and where the drama of commercial space exposes the exchanged roles of subject and object. COMPANY is private space made public, where models of trust and value are materialized through exchange, shifts in scale, textures of attention, and shades of gray. In the moment when desire compels our bodies to move, is it possession we’re after, or company?

K8 Hardy (1977) was born in Fort Worth, Texas and now lives and works in Brooklyn, NY. She received her BA from Smith College, attended the Whitney Independent Study Program, and is currently finishing her MFA at the Milton Avery Graduate School for the Arts at Bard College. Hardy is co-founder and editor of the queer feminist journal and artist collective, LTTR. Her performances and collaborations are informed by her preoccupations with feminist aesthetics, the body, representation, and expression. She often collaborates with artist Wynne Greenwood for their amorphous project New Report. Hardy’s work has shown in several group exhibitions domestically and abroad, recently including Media Burn at the Tate Modern (2007), Uncertain States of America at the Moscow Biennial (2007), Shared Women at Los Angeles Contemporary Exhibition (2007), and Exile of the Imaginary at the Generali Foundation, Vienna (2007). Hardy has also served on panels that engage conversations on the material and political concerns of feminist and queer art in the contemporary art world.

Project Descriptions:

Advertisement, Performance, Style and Authenticity